“Unfortunately, it’s taken us longer than we would like to solve some of the workflow issues.” “A lot of our XDCAM customers have a significant investment in Avid,” notes Alec Shapiro, senior VP of Sony Electronics' Broadcast and Production Systems. That stumbling block relegated some broadcasters to working with XDCAM’s standard-def version, and kept others from buying XDCAM altogether. But working with XDCAM HD’s higher-quality 25-, 35- and 50-Mbps bitrates still required a time-consuming workaround. Last spring, Avid finally introduced native support for the “thin raster” version of XDCAM HD, which records video at less than full 1920-by-1080 resolution at 18 Mbps. Joint customers of Avid and Sony have asked for better integration between XDCAM HD and Avid editors for several years, and several broadcasters have said that workflow issues with Avid have kept them from adopting the new Sony acquisition format.
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